The HTC One X brings the best processor, an HD screen and a sublimely thin chassis as the Taiwanese firm looks to recreate the success of the original Desire.
The One X is a phone that's had us intrigued for a while – running a quad core CPU (Nvidia's Tegra 3) plus one of the largest screens on any HTC and that's without being given a gargantuan name like the Titan.
It's clear from the outset what HTC is trying to do with the One X: shake off the slight doom and gloom surrounding the brand's fall in profits, and bring out a slick, powerful and, more importantly, useable handset that has now fallen to the palatable price of around £30 per month on contract.
Design HTC's phones have been slowly moving towards sleeker design ever since the purchase of One & Co (which may have had more than a little to do with the new naming strategy) and the release of the HTC Legend.
Since then, unibody designs and smooth lines have been a feature of its devices, and that principle has been evolved with the HTC One X.
However, before you read any further, a note of caution: if you're not willing to accept a pretty large mobile, then you're better off waiting for the likes of the HTC One S – the One X is a large piece of phone estate in your hand.
But it's that large 4.7-inch screen that is such a stunning feature of the One X – it's a 720p HD display packed into a chassis that's only 8.9mm thick. Plus it's also using the Super IPS LCD 2 technology that, while it lacks the vivid colour reproduction of Samsung's Super AMOLED range, really brings games and movies to life.
Like the Samsung Galaxy Nexus, it's got a pixel density (screen sharpness) that rivals the iPhone 4S, but does it on a screen that's over an inch larger. It's one of those devices that you have to see to really believe, but there's a good chance you'll confuse it with a shop model with a static image Sellotaped onto the front.
The rest of the phone design is, again, pretty subjective. For the large size, it's very light indeed at 130g. That's quite a bit heavier than the likes of the Samsung Galaxy S2 (14g, in fact) but lighter than the Galaxy S3 but in reality you'll consider it to be almost impossible to feel in the pocket.
The rest of the phone is pretty minimal in design. Unlike the Samsung Galaxy Nexus, we're offered some physical (well, touch sensitive) keys on the front of the HTC One X, meaning the display won't need to jump up and down to show the contextual versions.
It's a very sparse offering on a phone that's so expansive in its design, and leads to a very minimalist feel, which will likely appeal to many.
While the smaller SIM will be a slight annoyance to those upgrading from the full-size version, the lack of a microSD slot will be a big worry for many, especially as HD movies and large games will play very well on a phone like this.
There is 32GB of onboard storage, but that's not going to be enough for the ilk of smartphone user that wouldn't buy an iPhone until capacity was raised to 64GB.
The power button on the top of the phone can be quite hard to hit with the phone resting in the palm if you've not got the largest hands in the world, although the travel is such you'll hit it pretty accurately most of the time, which is something some phones fail to manage.
The size is the main design issue we can see for most people – this sleek-looking, lightweight phone will appeal to both men and women, but those with smaller hands will struggle to use the HTC One X effectively without doubling down on their digits.
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